“We’ve been using DigiBoard TV for several years and it’s become the backbone of our in-shoppe marketing efforts. From displaying timely information about events and new products, to running teaser videos showcasing upcoming releases, DigiBoard TV is a key selling tool that augments our staff and drives customer engagement.“
We are a tabletop games and hobby store north of Atlanta, Georgia. Our space offers a mix of retail and event space, allowing folks to play and purchase games, compete in tournaments, and generally spend their leisure time exploring new and existing hobbies. We have four large display screens positioned around the shoppe. We use these to communicate event schedules, provide product briefs, and highlight activities happening in our community.
We’ve been using DigiBoard TV since the early betas, and it continues to prove its dependability and utility with each release. We have used other display tools in the past, but the features of DigiBoard TV align perfectly with our goals for our in-store displays.
The iOS app makes it incredibly simple to tailor the displays to specific activities that take place in the shoppe. For example, we used to spend a significant amount of time explaining to our Friday Night Magic guests how to record their scores after a match. Now, we have a series of slides and videos that automatically begin playing an hour before the event each Friday. Guests are empowered to get the information they need and we can help clarify things if they have questions. It has dramatically improved the accuracy of our match results while also reducing staff time during event setup.
Additionally, the Drop Box integration allows us to distribute the work of creating and maintaining content to multiple staff members. Our creative folks can update specific presentations from anywhere, and our TVs begin displaying the new content without any intervention.
The information feeds available in certain templates allows us to add additional context for our guests. We find that using a template that shows the time of day is a nice reminder at the end of the day that we’re closing soon.
Beyond that, the overlay themes take a lot of work off our content creators - rather than having to build overlays into the artwork directly, we can just use the appropriate theme and apply the overlay consistently across all the artwork in that presentation.
It also allows us to quickly “update” a slide by simply moving it from one presentation to another. We can take a product image from “Pre-Order Now” to “Coming Soon” to “Now Available” simply by moving the file through the appropriate Drop Box folders.
We’ve only just scratched the surface of what DigiBoard TV can do for us as a shoppe, and we’re excited to see how we can continue to use it to create compelling engagement, increase product awareness, and provide a unique digital backdrop to our shoppe.
— Dave Lopata, Owner and Head Meeple of Meeple Madness
